Fractional CMO · Austin, TX

Growth. Innovation. Results.

Senior, future-focused marketing leadership for mission-driven teams — flexible engagement that adapts as you grow, and measurable results that prove the impact.

Stacey Kawakami, Fractional CMO

Trusted by mission-driven organizations

Tides logocarafem logoDKT logoSierra Club logoCostco logoSanrio logoChipotle logoTides logocarafem logoDKT logoSierra Club logoCostco logoSanrio logoChipotle logo

Why a fractional CMO

Senior marketing leadership, right-sized.

A full marketing department's expertise — strategy, brand, and growth — without the full-time overhead.

Get started

Expert Leadership

Gain C-suite marketing expertise without the full-time executive cost — strategic thinking that usually takes years of high-level experience.

Flexible Engagement

Scale up or down as your needs evolve. Ideal for growth-stage organizations with shifting marketing priorities.

What I do

How I help teams grow.

Four ways to plug senior marketing leadership into your team — take one, or the whole stack.

Fractional CMO

Executive-level marketing leadership tailored to your goals — strategic direction and hands-on implementation oversight.

Go-to-Market Strategy

Launch and expansion planning backed by research, sharp positioning, and data-driven execution.

AI Integration & Optimization

Workflow automation, personalization engines, and AI-powered marketing systems that scale.

Content Strategy & Promotion

Content planning, creation, and distribution that builds authority and drives real engagement.

Selected work

Reach — and impact.

Senior marketing for mission-driven organizations, measured the only way that matters: dollars raised, people reached, cost brought down.

carafem — telehealth reproductive health

Telehealth · Fundraising

carafem

$30M+

raised — and 150,000+ clients served across 20 states, on one of the nation's leading telehealth platforms.

Fractional CMO. Built an intuitive, mobile-first experience and targeted campaigns for the people actually seeking care — trust, earned in a category where it's scarce.

Ro — pharmacy and healthcare brands

Healthcare · Go-to-Market

Ro

−55%

customer acquisition cost within three months — while managing $100K+ in monthly ad spend.

Go-to-Market Strategy. Paired patient and provider interviews with real-time performance data to find product-market fit and keep paid search and social sharp.

DKT International — AI-driven reproductive health

Reproductive Health · AI

DKT International

Category- shaping

an influential force setting new standards in AI-driven reproductive health outreach.

AI Marketing Transformation. Designed an AI-powered strategy — technical, content, and paid together — to reach users and stay ahead of a fast-moving category.

In their words

Trusted by mission-driven teams.

Stacey quickly learned how to navigate our complex organization, delivered strategies that made an immediate impact, and grew our audience by 25% without paid ads. I highly recommend her to anyone looking to strengthen their digital presence and content strategy.
Molly BrooksbankTides
Stacey was a driving force behind growth and innovation at carafem. Her expertise in digital strategy and her commitment to real, measurable results were instrumental in expanding our reach and impact. Stacey's ability to translate vision into action made her an invaluable partner in our mission to provide compassionate, accessible health care to those who need it most.
Melissa Grantcarafem
Stacey's true strength lies in the thoughtfulness and care she brings to every marketing strategy. She goes far beyond just creating decks or running ads — she's a transformational strategist with the vision and expertise to drive meaningful impact at scale.
Fleetwood Mathewsdilate

Let's work together

Ready to Transform Your Marketing Strategy?

Let's discuss how our flexible, AI-powered solutions can drive your growth goals. One conversation can change everything.